This section answers 3 SDR questions:
- Who should I reach out to first?
- What do they care about?
- Which solution (Shipping vs Fulfilment) resonates with them?
Core Rule for SDRs
👉 Personas change by solution type.
👉 Do NOT pitch the same way to everyone.
Primary Buyer Personas at Eshopbox
Eshopbox selling involves 3 key personas:
- Founder / Co-founder
- Head of Ops / Supply Chain
- Marketplace / Growth Manager
1️⃣ Founder / Co-founder
When Founder Is the Right Persona
- Brand is Founder-led
- Ops issues are blocking growth
- Decision-making is centralised
- Early–mid scale (₹20–150 Cr)