This section exists to help SDRs turn connects into qualified meetings, not to do demos or pitching marathons.

1. Objective of the SDR Call

The goal of an SDR call is NOT to:

• explain everything Eshopbox does
• sell pricing
• convince the prospect

👉 The goal is to:

1. Confirm relevance
2. Identify where the pain sits (delivery vs ops)
3. Book a short, qualified meeting

2. Before You Dial (Non-Negotiable Prep)

Before calling, the SDR must know:

• Brand category (Food / Health / Beauty / Other FMCG)
• Business model (D2C / Marketplace / Both)
• Likely solution fit (Shipping or Fulfilment)
• Who they are calling and why

If you can’t answer “why this brand?”, don’t call.