Ideal Customer Profile (ICP)

Definition:

The type of company that is the best fit for Eshopbox.

What it defines:

• Company size & scale
• Order volumes
• Business model (D2C, Marketplace, Omnichannel)
• Ops maturity

👉 ICP answers: Which companies should we target?

Example:

A ₹50 Cr D2C + marketplace brand doing 10k orders/month with ops complexity.

Buyer Persona

Definition:

The real people (roles) within an ICP company that we sell to.

What it defines:

• Job role (Founder, Head of Ops, Marketplace Manager)
• What they care about
• How they think and decide
• What language resonates with them