Day 1 – Email 1

Subject: Quick question on shipping as you scale {{brand}}

Hi {{First Name}},

Quick observation from working with growing {{FMCG_vertical}} brands like {{Brand_1}} and {{Brand_2}}:

At your stage, shipping reliability is usually the first thing to break—not because of bad execution, but because volume exposes gaps in delivery, COD follow-ups, and visibility.

Founders typically notice:

• Too many delivery escalations
• Unpredictable COD success rates
• Issues surfacing only after customer complaints

Is this happening for you right now?

{{YourName}}

Day 3 – Email 2

Hi {{First Name}},

One pattern we see consistently across {{FMCG_vertical}} brands:

First-attempt delivery impacts repeat orders more than shipping cost.

When delivery fails:

• COD conversion drops
• Returns increase
• Support load spikes