Target: Founders of growing D2C fashion brands Goal: Book a 15-minute shipping performance review Duration: 14 days, 8 touchpoints
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Subject: Quick question, {{First Name}}
Hi {{First Name}},
{{Personalization hook — e.g. "Saw {{brand}} just launched in [new category / new city / festive collection] — congrats on the growth."}}
One pattern we consistently see at this stage: RTO starts climbing before anyone notices. Not because the team isn't working hard — but because higher volumes expose courier and zone-level gaps that weren't visible before.
Across the fashion brands we work with, the average preventable RTO sits at 20–22%. Most founders only discover it when volume grows and the cost becomes impossible to ignore.
Quick question — is RTO something {{brand}} is actively tracking and optimizing, or is it currently just accepted as part of the business?
{{YourName}}
P.S. We work with growing fashion brands like {{Brand_1}}, {{Brand_2}}, and {{Brand_3}} — happy to share what the numbers look like at your stage if useful.
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Subject: Re: Quick question, {{First Name}}
Hi {{First Name}},
Following up on my note from a couple of days ago.
Most founders we speak to are focused on RTO and delivery speed — which makes sense. But shipping cost is where the quiet leakage happens.
Three places growing fashion brands consistently overpay: