| Dimension | Explanation |
|---|---|
| Category nature | High SKU, high returns, frequent sales |
| Ops complexity | Very high |
| Scale volatility | Extreme (sale spikes) |
| Logistics impact | Directly affects revenue & CX |
| Eshopbox fit | Very strong |
Included Segments
Apparel (men, women, kids)
Footwear
Accessories
Fast fashion
Seasonal collections
D2C + marketplace brands
Excluded Segments