| Dimension | Explanation |
|---|---|
| Category nature | High repeat purchases, low tolerance for delays |
| CX sensitivity | Very high – delivery impacts repeat revenue |
| Ops complexity | Increases rapidly with scale |
| Returns & RTO | Direct margin impact |
| Logistics impact | Directly tied to brand trust |
| Eshopbox fit | Very strong |
👉 In FMCG, delivery experience is not ops hygiene — it is revenue protection.
Food & Beverages
Health
Beauty & Personal Care