Why ICP Discipline Matters

Eshopbox does not win when:

When SDRs ignore ICP:

👉 More meetings ≠ better pipeline

👉 Right meetings = revenue

Core ICP Snapshot (At a Glance)

This is the minimum bar for Eshopbox.

Attribute Ideal Range
Annual revenue ₹5cr –300 Cr
Monthly order volume 2,000 – 100,000+
Business model D2C, Marketplace, Omnichannel
Geography Pan-India shipping
Ops setup In-house ops or 3PL-led
Product Category Fashion, Electronics, FMCG (Beauty, Health, Food)

Simple SDR Rule

If the brand:

👉 deprioritise unless manager approves.