1️⃣ If the prospect answers but the call is shallow

(< 3–4 minutes, polite, no real engagement)

Example outcomes

• “Send me details”
• “Not a good time”
• Vague answers, no curiosity
• No clear pain admitted

What to do

✅ DO NOT stop the sequence

✅ Continue the sequence as planned

✅ Reference the call lightly in the next email

Why:

Value lands through repetition and reframing, not one interaction.

2️⃣ If the prospect answers and engages meaningfully

(5–15 minutes, discusses ops, agrees with insight)

Example signals

• Says “That’s interesting”
• Agrees with the reframe
• Asks “How do others handle this?”