Day 1 – Email 1

Subject:

{{First Name}}, most {{FMCG_vertical}} brands lose margins after checkout

Email:

Hi {{First Name}},

As {{FMCG_vertical}} brands scale, a lot of effort goes into ads, CAC, and new channels.

What quietly starts breaking at scale isn’t demand — it’s delivery outcomes.

Across fast-scaling brands, we consistently see:

• 8–15% revenue leakage from delayed or failed deliveries
• COD RTO eroding margins on otherwise strong SKUs
• Repeat rates dropping due to delivery experience, not product quality

Quick check — do you track cost per delivered order, or only shipping cost?

Happy to run a quick diagnostic if you’re open.

Best,

{{Your Name}}

Day 2 – Email 2

Email:

Hi {{First Name}},

Most {{FMCG_vertical}} brands overlook one critical shipping metric: first-attempt delivery success.