Sequence Overview

DAY 1 · EMAIL 1

Sender: CXO Subject: Quick question on delivery as {{brand}} scales

Hi {{First Name}},

{{Personalization — e.g. "Saw the new winter collection — great work on the prints." / "Noticed {{brand}} has been expanding into tier 2 fast." / "Impressive D2C growth over the last few months."}}

A pattern we see consistently at this stage:

Delivery performance looks stable — until it doesn't.

Not because the team loses focus. But because higher volumes expose what was always there:

• First-attempt delivery slipping below 90%
• COD success fluctuating zone to zone
• NDR re-attempts happening too late — or not at all
• RTO quietly rising, accepted as "normal for fashion"

By the time it's visible, repeat purchase is already affected.

Is any of this happening at {{brand}} right now?

{{CXO Name}}

DAY 2 · LINKEDIN — CONNECTION REQUEST

Sender: CXO Type: Automated — Lemlist