Sender: SDR

Phone call: SDR

DAY 1 · EMAIL 1

Subject: Quick question on how {{brand}} manages delivery at current volumes

Hi {{First Name}},

{{Personalization — e.g. "Saw {{brand}} has been expanding rapidly into tier 2 and 3 markets." / "Noticed the recent product range expansion — solid catalogue growth." / "Impressive order volume growth over the last few months."}}

Something that comes up consistently with ops teams at scaling fashion brands:

The shipping setup that worked at 300 orders a day starts showing cracks at 1,000+.

Not because the team isn't on top of it — but because volume exposes gaps that were always there:

• NDR re-attempts not happening within 24 hours
• COD success fluctuating across zones with no early warning
• RTO rising without a clear view of what's preventable
• Non-metro TAT slipping, escalations piling up daily

By the time it surfaces, the ops team is already firefighting instead of fixing.

Is this something you're navigating at {{brand}} right now?

{{YourName}}

DAY 3 · EMAIL 2

Subject: Re: Quick question on how {{brand}} manages delivery at current volumes

Hi {{First Name}},