Sequence 1: Growing Brands – Generic

Category-agnostic. Works for beauty, wellness, home, electronics, and any D2C vertical. Sender: SDR or AE.

Cadence:  Day 1 – Email 1  →  Day 3 – Email 2  →  Day 5 – Call 1  →  Day 7 – WhatsApp  →  Day 9 – Email 3  →  Day 12 – Call 2  →  Day 15 – Email 4  →  Day 18 – Email 5 (Close Loop)

Day 1 – Email 1

Subject: Quick question on delivery reliability as {{brand}} scales

Hi {{First Name}},

| {{icebreaker}}

[ Research-fill per brand: reference a recent launch, campaign, funding round, or LinkedIn post ]

Quick observation from working with growing D2C brands — at your stage, shipping is usually the first thing that starts showing cracks. Not because the team isn't working hard, but because systems built for 100 orders a day start leaking at 500.

Founders at this stage typically begin noticing:

• Delivery TAT stretching beyond what was promised at checkout
• COD orders becoming harder to close on the first attempt
• RTO quietly climbing week-on-week
• Support tickets increasing with WISMO (where-is-my-order) queries

Is {{brand}} seeing any of these right now?

{{YourName}}

Day 3 – Email 2

Subject: The silent shipping leak most growing brands miss

Hi {{First Name}},

One thing we see consistently across growing D2C brands — shipping performance doesn't break loudly. It erodes quietly.