1. Purpose of WhatsApp at Eshopbox

WhatsApp is NOT a primary outreach channel.

At Eshopbox, WhatsApp is used to:

• Nudge after email or call attempts
• Continue an existing conversation
• Confirm or remind about meetings
• Recover stalled threads

👉 Think of WhatsApp as a conversation accelerator, not a cold pitch tool.

2. When WhatsApp Is Allowed (Non-Negotiable Rules)

SDRs can send WhatsApp messages only if at least one is true:

• 📧 You’ve already sent an email
• 📞 You’ve already attempted or connected on a call
• 🤝 The prospect has responded earlier
• 📅 A meeting is booked or discussed

🚫 Never send WhatsApp as first touch.

🚫 Never mass-blast WhatsApp messages.

3. Approved WhatsApp Templates

3.1 First WhatsApp (After Call Attempt)