Scaling FMCG - Head of Operations / Supply Chain / Ecom Manager
Growing FMCG - Founder / Manager
Scaling FMCG - warehousing - Founder / Manager
| Sequence | ICP type | Buyer Persona | Persona group | Status | Sender |
|---|---|---|---|---|---|
| #1 | Scaling FMCG | Head of operations / Supply Chain | Ops | done | SDR |
| #2 | Scaling FMCG | Founder / CEO | Founder | done | CXO |
| #3 | Scaling FMCG | Ecom Manager / Ecom Head | Manager | done | SDR |
| #4 | Growing FMCG | Founder / Manager | Founder | done | SDR |
| #5 | Scaling FMCG (warehousing) | Founder / CEO / Ecom Manager / Supply chain | All | done | SDR |
| #6 | Enterprise FMCG | Head of operations / Supply Chain | Ops | Phase II | CXO |
| #7 | Enterprise FMCG | Founder / CEO | Founder | Phase II | CXO |
| #8 | Enterprise FMCG | Ecom Manager | Manager | Phase II | CXO |
The FMCG outbound sequence is designed to acquire scaling FMCG brands where delivery experience, returns, and ops reliability directly impact repeat revenue and margins.
FMCG brands face:
This sequence focuses on operational reliability and delivery performance, not generic logistics pitching.
The FMCG sequence targets three priority FMCG categories, each with slightly different pain triggers but a common ops backbone.
Typical characteristics