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This playbook helps SDRs generate high-quality meetings with brands that are the right fit for Eshopbox. It focuses on who to target, which problem to solve (Shipping or Fulfilment), and who to speak to.
The goal is not volume, but relevant conversations that convert into revenue.
SDRs are expected to diagnose pain, disqualify early, and book meaningful meetings.
Better targeting and better conversations will always outperform more outreach.
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ICP 2: FMCG Brands (Food, Health & Beauty)
Outbound Sequences at Eshopbox